Bell Helmets and Ace Cafe announce multi-year deal

From: Street Cyclez

Bell Helmets Press Launch:

Bell Helmets, one of many business’s most iconic manufacturers and a pacesetter in revolutionary head safety, in the present day announce a multi-yr settlement with the seventy five yr previous vanguard of London’s petrol tradition and residential of the unique cafe racer–Ace Cafe London. The transatlantic partnership will fuse the historical past, authenticity and credibility of the 2 historic manufacturers within the creation of unique restricted version merchandise, whereas additionally co-operatively becoming a member of collectively for distinctive future racing initiatives.

Right now, the businesses unveil restricted version Ace Cafe Customized 500 and Bullitt Carbon designs. A full race model of the Race Star will arrive later this yr in time for the Isle of Man TT. This distinctive helmet assortment pays homage to the unique helmets as worn by those that frequented the Ace Cafe and its environs. London’s Ace Cafe opened in 1938 as a roadside pull-in and shortly turned a focus for motorbike riders.

With Bell being the helmet of selection for a lot of worldwide professional street racers for the final half century, cafe racers likewise adopted helmets such that they’re an engrained a part of the British “Ton Up” motorbike tradition. Now, over sixty years later, the partnership comes full circle within the type of these new collaborative helmet designs.

“This partnership between two of the motorbike world’s unique establishments is as genuine because it will get,” stated Mark Wilsmore, Managing Director of Ace Cafe London. “Bell continues to develop state-of-the-artwork head safety, and the Ace Cafe stays on the forefront of British driving tradition. Bell continues to be Ace Cafe’s most trusted model for head safety, and it’s with privilege and satisfaction that we see the Ace’ mark on these nice helmets.”

Together with restricted version helmets, Bell and Ace Cafe London are exploring collaborative efforts round main occasions, exhibits, racing and the Isle of Man TT.

“Ace Cafe has had a storied and revered fame within the motorbike business for the final seventy five years, so we have been honored when Mark requested us to deliver the Ace Cafe Bell Helmets challenge to life,” stated Chris Sackett, Vice President of Bell Helmets. “The discharge of the Ace Cafe Customized 500 and Bullitt is simply the start of what’s to return. We plan to collaborate on bigger and extra influential tasks that may capitalize on our shared enthusiasm and keenness for motorbike tradition.”


  • Bullitt: $449.ninety five
  • Customized 500: $159.ninety five
  • The helmets are at present out there HERE.

For extra info:

The World’s Most Famous Cafe Comes To Orlando

Ace Cafe is simply the most famous motor-diner on the planet! Since 1938, Ace Cafe London has been the gathering place for folks passionate about bikes, cars, & rock 'n' roll. A rallying point for good times, good people, good food, and good motors, Ace Cafe Orlando will be a 3-acre restaurant, bar, events space, & live music venue all at once, and is targeted to open in late 2016.

This motor-centric restaurant & retail destination has been devised, designed and built by fellow petrolheads, and also includes Oklahoma Joe's BBQ, Rockers Speed Shop, Dainese D-Store, Magic City Cycles (BMW/Ducati/Triumph dealership), and Stonebridge MotorGallery.

More than a restaurant, it's a community of people — enthusiasts, builders, racers, riders, drivers & music lovers from all over the world. All are welcome at The Ace! Ace Cafe Orlando is just 20 minutes from the Orlando airport, just 45 minutes from Daytona Speedway “The World Center of Racing”, and just 45 minutes away from the World Famous Cocoa Beach. Bike meets, car shows, live music, great shopping, or just a great meal, remember one thing — There’s no place like Ace! Facebook & Twitter: @AceCafeUSA   Instagram: @AceCafeOrlando_Official